So if I were to say, the secret to weight loss is all in your mind, that all the mechanics are so simple. Would you believe me?

Would you believe Oprah, or Bob Greene (her trainer?). Would you believe Kirstie Alley? Or the winner of the Biggest Loser?
Would you believe that eating Subway Sandwiches is truly a weight loss program if Jared said so?

The interesting thing about what we believe, is that it has everything to do with who is saying it. There are individuals in the world who have more influence over what we think, some based on their earned credibility, and some perhaps as mass media has lead us to believe. So as it stands now, my word means very little to you, because you have no idea who I am, or what makes me an “authority” on anything.

So it is, the challenge of changing the world with a documentary. Establishing trust and credibility. As Steven Covey might agree in his recent book, The Speed of Trust…what we choose to believe has everything to do with how we percieve the person saying it…do we trust them? There is a reason why Dan Rather, Katie Couric, and Oprah Winfrey make so much money! They command our trust. Why do you think so many people tried the Maple Syrup and Pepper Diet? Because Beyonce did it to lose weight!

So when I place a call to a celebrity’s publicist, asking for an interview for a documentary that might “change the world” - they might care less. It has everything to do with who I am not. If I were Oprah Winfrey, it would mean something totally different…and unfortunately I am not (in this case).

Perhaps someday it won’t be so hard. Until then, I’ll keep calling…