http://inspiredthemovie.com/blog/2009/10/07/will-knowing-the-calories-in-foods-change-our-fast-food-consumption/ Thu, 03 Jun 2010 11:36:23 -0400 http://wordpress.org/?v=2.8.4 hourly 1 http://inspiredthemovie.com/blog/2009/10/07/will-knowing-the-calories-in-foods-change-our-fast-food-consumption/comment-page-1/#comment-30647 Steve Thu, 03 Jun 2010 11:36:23 +0000 http://inspiredthemovie.com/blog/?p=139#comment-30647 Thanks so much for your comment. Yes, in the US they also show nutritional information on the packing and tablemat. The problem with this is that the consumer has already decided on what they are going to eat. At this point, the nutritional information has less impact on their decision to consume the food (in my opinion). I believe it makes a far greater impact at the decision making point -- the point of purchase, when we are deciding one item over another. Thanks so much for your comment. Yes, in the US they also show nutritional information on the packing and tablemat. The problem with this is that the consumer has already decided on what they are going to eat. At this point, the nutritional information has less impact on their decision to consume the food (in my opinion). I believe it makes a far greater impact at the decision making point — the point of purchase, when we are deciding one item over another.

]]> http://inspiredthemovie.com/blog/2009/10/07/will-knowing-the-calories-in-foods-change-our-fast-food-consumption/comment-page-1/#comment-30646 Harry Hilders Thu, 03 Jun 2010 11:30:10 +0000 http://inspiredthemovie.com/blog/?p=139#comment-30646 Here in Holland McDonalds have been showing the calories, fat % etc. for years, on the packing and tablemat, but it didn't seem to change food consumption. I guess a lot of people just don't care... Here in Holland McDonalds have been showing the calories, fat % etc. for years, on the packing and tablemat, but it didn’t seem to change food consumption. I guess a lot of people just don’t care…

]]>